Corcoran Communications Takes Home Prestigious Honors
On February 25, 2012, The American Advertising Federation: Cedar Rapids-Iowa City held it’s 44th annual ADDYs awards gala where Corcoran Communications took home several prestigious high honors.
The College of the Ozarks Viewbook won the Judges Choice Award, Best of Category Award (Collateral Material) and Gold ADDY Award. University of the Cumberland’s Viewbook took home a Gold ADDY Award. While the initial concept for their new athletics logomark took home a Gold ADDY Award in the category “Ones That Got Away.”
Here is what one of the judges had to say about the College of the Ozarks Viewbook:
“Ahhh, the joys of choosing which college to attend. But how can one choose when every brochure shows campuses full of coeds having fun everywhere they go — classrooms, dorms, even the cafeteria while receiving a helping of green beans. Honestly, seeing happy students doesn’t make a college brochure engaging. Know what does? Crisp design and tons of visually interesting facts about the college itself. This piece of work for College of the Ozarks stands out in the sea of sameness that is higher education collateral. Here’s a standing ovation to the College of the Ozarks for trying something different to ensure more eyes focus on their university.”
The ADDYs are the advertising industry’s largest and most representative competition, attracting over 60,000 entries every year in local ADDY competitions. The mission of the ADDY competition is to recognize and reward creative excellence in the art of advertising. Conducted annually by the American Advertising Federation (AAF), the local ADDY Awards is the first of a three-tiered, national competition. Concurrently, all across the country, local entrants vie for recognition as the very best in their markets. At the second tier, local winners compete against other winners in one of the 15 District competitions. District winners are then forwarded to the third tier, the National ADDY Awards competition.
Selection of the most creative entry in each category is effected by a scoring process in which a panel of professional judges evaluates all creative dimensions of every entry. In each category, a Gold ADDY is recognition of the highest level of creative excellence and is judged to be superior to all other entries in the competition. Entries that are also considered outstanding and worthy of recognition receive a Silver ADDY.